Broadcast rights, sponsors and advertising: the money at the back of the Tour de France

The Tour de France, the oldest street bicycle race inside the global founded in 1903, is one of the most watched, beautiful and appropriate wearing occasions in the global. This is a sports activities occasion that attracts near 900 million people within the world these days, which become simply born out of monetary necessity: the one who founded it was the sports activities newspaper L’Auto, who was seeking out methods to growth its move, and certainly one of its sports letters recommended that they keep a bicycle race that could be “Around France”. The rest is history.

The declaration of the Tour de France inside the sports activities newspaper L’Auto that founded it / Photo: Wikipedia

This yr the race will begin on July 1st in its 110th version and could cover a massive place of ​​3,405 km of roads, on which 22 groups with 8 riders in every will compete. The riders will depart (Grand départ) from the industrial port metropolis of Bilbao within the Basque Country of Spain, and cover on The first is a route of 182 km.

As the times cross by, there may be willingly or unwillingly riders who could be injured, crash or get corona (yes, it still performs a position in 2023), but everybody will make a splendid attempt to survive the course that is taken into consideration the hardest in the world, attain the finish line without accidents and prepare for Valletta España, the Grand Tour The Spaniard who symptoms the trilogy of the most important annual races within the world.

The peloton flew between mountains and rocks / Photo: Associated Press

A “code of silence” approximately budget within the enterprise

The numbers in the back of the manufacturing of the race are stored below a “code of silence” as if they were nuclear secrets and techniques, and the numbers thrown within the air are commonly estimates from unofficial assets. At the identical time, it goes with out saying that the expenses of producing a bicycle race that lasts 21 days of using (23 days along with  days of rest) are large, and the primary purpose is that the race “rolls” from location to place every day.

In exercise, each day of the competition is released from a exceptional location and the expenses of policing, final the roads, coverage and transporting all of the device to the opposition headquarters are extremely high. The manufacturing business enterprise, ASO, employs no much less than 1,000 workforce below it, so as for this magic to take place in an exemplary order below a strict business enterprise.

The Israeli perspective: How lots does it value to take part within the Tour de France?

This might be the fourth time inside the history of the Israeli crew, Israel Premier-Tech (IPT), that it's going to participate in the prestigious Tour de France race.

Her participation could be as a part of an invitation card she acquired, no matter the fact that she changed into relegated to the second tier after completing the season ultimate yr in 20th area inside the world rankings. The practise for the French Tour requires unique guidance both budgetary and at the level of building the team’s rider roster.

“The production of the team’s budget for the Tour de France is set a hundred and twenty-one hundred fifty thousand euros,” says the group’s CEO Ido Shavit in an interview with Globes, “inside this price range are covered many items that must serve the 8 riders, however also the crew that accompanies them each step of the way in the course of the most prestigious race in the global.”

It need to be remembered that the team’s logistics within the Tour are complex, complicated and expensive and all of this should be manipulated and transported with most precision, and the crew managers are obliged to provide the riders and groups with the high-quality infrastructure for the opposition. “The crew’s prices fall on it, aside from inns for the riders that the race manufacturing affords to the groups,” provides Shavit, “the rest of the expenses are on the cost of the crew and this consists of, among different things, the costs of the entire envelope across the riders, including: flight expenses, bringing in an attached chef who prepares The riders have meals that make a contribution to recuperation and include carbohydrates and proteins, rooms for all the groups, new biking fits, rental vehicles, transportation – trains, taxis, shuttles, gasoline, fees, nutrition for the race, corona assessments, website hosting press groups or even a daily truck that delivers no much less than half of a ton of ice cubes for refreshment.

“Add to that the technical expenses, such as a truck that could be a bicycle laboratory and carries approximately 20 pairs of bicycles and 10 pairs of time trial bicycles, and a team of 6 expert mechanics, four soniers (personal assistants who take care of the riders), masseurs for the riders and media folks that record from the sphere to the clicking.”

What are the fees of a contract for a rider who desires to signal with the team?

“The beginning contract of a World Tour rider is no less than about sixty six,000 euros according to season. The greater senior and potential he's, the price evidently will increase. We are speakme about an amount of 250-750,000 euros for riders who have a danger to win a phase of the race and as much as 1,000,000 and a half euros For sturdy riders from the first circle of the well-known names. The pinnacle riders who can win a Grand Tour are really worth amounts of 6-7 million euros.”

What does the Israel Premier-Tech team need in order to win the Tour de France?

“We are a set that has no peer within the global of cycling, from the factor of view that a large part of its budget comes from visionaries with a massive love for Israel and its picture within the world, which includes group owners Sylvain Adams and Ron Bar-On. But as a way to reach the pinnacle and win a race just like the Tour de France – we need to locate sponsors in 7 or 8 million euros.”

Eren Herschlag

ASO acquired the rights to the production in 1965 and the sales version it became based on changed into beyond broadcast rights, which have become the significant part of its business version. Sources within the enterprise estimate that the cost of producing the Tour de France tiers from ninety to one hundred forty million euros and that 55% of the sales comes from broadcasting rights (broadcast in 186 nations), forty% comes from advertising and sponsorships, and the rest comes from the cities wherein the riders come, who pay for the exposure they obtain before the television visitors.

The general sales and income of ASO from the Tour de France were formerly discovered on the Inner Ring website, which covers the world of seasoned-cycling, which showed that the corporation generated revenues of 220 million euros in 2016 and provided a earnings of forty five million euros. A tremendous sum at all for an event on the sort of scale.

The largest worry is being part of a crash with different riders in the peloton / Photo: Associated Press

How much does it price to put it on the market at the yellow shirt?

Other ways to elevate budget are through number one sponsorships, and people who have been taking part on this for numerous years in a row are  principal players: the French bank LCL and Skoda.

LCL’s Sponsorship includes a commemoration of the financial institution’s name at the prestigious yellow shirt worn by the overall chief of the competition every day. The fee tag of the sponsorship is envisioned within the marketplace at eleven-14 million euros. It is critical to understand, the wearer of the yellow blouse is the one whose common time is the shortest in the race (the fastest rider) and therefore sporting the blouse is certainly the “holy grail” of the opposition.

Wearing the yellow blouse also has many advantages in terms of advertising, because the camera that follows the yellow shirt wearer all through the competition well-knownshows the bank’s brand in prime time. At the give up of every day, the chief additionally gets extra publicity when he stands at the podium in Gaon.

The Czech automobile organisation Skoda is sponsoring the wearer of the inexperienced blouse, and in line with those inside the understand, is paying him a sum of around four-6 million euros. The green jersey is worn by using the rider who has amassed the most factors in intermediate races (inner races that take area for the duration of the race), and additionally within the sprint to the finish line.

In the race there are numerous different shirts (the dotted blouse, a white shirt for the young rider and the competitive rider’s blouse) for which the riders compete and additionally they have sponsors who positioned extra cash into the opposition coffers.

The burned out enthusiasts come inside touching distance of the riders / Photo: Associated Press

The fee of manufacturing the race is one problem, however in the long run the massive expenses are those of the teams themselves who depend upon large sponsors who fund this whole party. For example, the British Grenadiers INEOS organization is financed by using a huge British chemical business enterprise of the equal name, the Dutch Team Jumbo-Visma institution enjoys the patronage of the Jumbo grocery store chain and the Visma software program agency, or the UAE Team Emirates group, which is owned with the aid of companies from the United Arab Emirates, including Abu Dhabi Bank and the national airline of the Emirates (Emirates).

Each team has underneath it dozens of expert riders who journey in each of the loads of races of the International Cycling Union (UCI) and the value of each rider is of path in step with his achievements and victories.

The amount that a group will spend to be able to compete in the Tour de France is inside the range of 10-15 million euros on common, so that you can be spent on signing the leading riders, the first-class equipment and a crew of coaches who're followed by using dozens of those who create the maximum expert environment, consisting of: masseuses, physiotherapists, dieticians, cooks to put together food based totally on day by day, buses, scientific employees, safety employees, verbal exchange groups and extra.

Breathtaking picturesque landscapes / Photo: Associated Press

So this coming Saturday, when you watch this 3-week sports activities binge, remember the fact that the sport you’re looking isn't most effective a sports activities-amusement display, but additionally a production that spins an industry of hundreds of tens of millions of euros on a track with 176 riders and one satisfied winner in a yellow shirt who will pocket the sum of 500 thousand euros.